• Revenues for full hotel and all departments in order of priority
   

  • Rolling forecasts & variance analysis- Rolling Action Plan

  • Are you using at least simple and relatively affordable revenue management techniques to ensure your fair share in the market?

  • Are all revenue channels being fully focused on? Is Revenue Management also being practiced in the Food & Beverage and Caterings departments?

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• Market share penetration in all relevant areas of the hotel:
   

• Ways to Position your hotel in the market for the mid and long term
   

• What are yours or your stakeholders goals in terms of categorization of your hotel?

• Who are you benchmarking yourself against or just creating your own unique Niche? Whom are you chasing in terms of market share and who is chasing you?
   

• Ways of making a Hotel a destination or an award-winning Hotel
   

• Is your hotel currently capable of being a destination, yet is not there yet or are you in the vision/planning stage of creating one.

• Which lifestyle element should it belong to? F&B, Wellness, Arts & Entertainment?